HubSpot Marketing Blog

2. HubSpot Marketing Blog

The HubSpot Marketing Blog is also focused on inbound marketing. It teaches readers about the level of organic growth and traffic inbound marketing promotes. The blog attracts a large audience due to the wide variety of inbound marketing topics that are written about, which apply to virtually every type of company.

Note: HubSpot also has a Sales Blog, Service Blog, and Agency Blog.

Main Takeaways:

• It includes several resources (such as closely related CTAs and articles) to support the topics being discussed throughout the blogs.
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• The blog’s tone remains the same across all pieces of content which creates a sense of consistency for readers.

Scholes Marketing publishes a blog for anyone looking to optimize their website and improve their organic traffic with inbound marketing. Their content educates readers on related subtopics including how to build a great, searchable website and how to generate leads and revenue through content.

Main Takeaways:

• The main function of the blog, which is to teach and educate readers about how to enhance their business and broaden their reach through inbound marketing, is clear to readers through the content they provide.
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• The blog gives readers a number of applicable ways to grow and expand reach through inbound marketing.