Luxury Retail Software
Custom CRM & Back-Office Software for Luxury Retailers
We build bespoke CRM and back-office software for luxury watch and jewellery retailers. Pre-owned and new inventory, repair workflows, staff commission tracking, and unified in-store and online operations — built around how your business actually runs, not around a generic software template.
- Built for pre-owned, new & mint stock
- 30% YOY growth for a UK luxury retailer
- End-to-end repair workflow digitized
- 30%
- Year-on-year revenue growth
- Unified
- In-store + online order view
- End-to-end
- Repair workflow digitized
- Full
- Staff performance attribution
Outcomes from our luxury watch and jewellery CRM, built for a UK retailer.
Why generic CRMs fail luxury retail
Salesforce and HubSpot are built for B2B sales pipelines. A luxury watch retailer has serial numbers, condition grades, auction provenance, repair histories, consignment pieces, and multi-channel sales across physical and online. None of these fit into a generic "contact" and "deal" model. We have built a system that handles all of them, in production, for a UK retailer who has seen 30% year-on-year revenue growth since implementation.
What we build
Luxury retail software capabilities
Every capability built from experience with real luxury watch and jewellery retail operations.
Custom CRM for watch & jewellery retailers
Purpose-built CRM for luxury retail: customer profiles with purchase history, watch wishlists, high-value customer flags, and relationship notes — not a generic sales CRM stretched to fit.
Pre-owned, new & mint-condition inventory management
We built the exact system a luxury watch retailer needs: separate handling for new, pre-owned, and mint-condition pieces, each with its own sourcing workflow, condition grading, and pricing logic.
Repair workflow tracking (intake to collection)
Stage-by-stage repair tracking from customer intake through workshop to collection, with automated status updates, estimated completion dates, and full history per piece.
Staff sales attribution & commission tracking
Every sale attributed to the right staff member, with commission calculation support and performance dashboards. Replaces messy manual tracking and end-of-month reconciliation arguments.
Unified in-store + online order management
In-store and online orders in a single view: one inventory, one customer record, one source of truth regardless of which channel the sale came through.
Provenance & serial number tracking per piece
Every watch and jewellery piece tracked by serial number with full provenance history: auction source, condition grade, service records, and chain of custody from intake to sale.
How we work
Three ways to engage the team
Transparent rates. No lock-in. Pick the model that fits your stage.
Fixed-scope project
From $8,000
Defined CRM build with clear requirements
- Scoped and priced upfront
- Delivery in 12 to 20 weeks
- Full ownership on delivery
- Most popular
Dedicated team
$2,500 / dev / month
Ongoing CRM development and evolution
- Your team, always on
- Iterate as your business grows
- Scale up or down monthly
Staff augmentation
$20 / hour
Extending your existing tech team
- Minimum 80 hours per month
- Laravel and MySQL specialists
- Luxury retail domain knowledge
Proof of work
Luxury retail projects we have shipped
Real client work, real outcomes. Production software for UK luxury retail.
Luxury Retail · CRM
A custom CRM built for the complexity of luxury watch and jewellery retail: inventory, repairs, staff performance, and pre-owned stock in one system
30%
Year-on-year revenue growth
Unified
In-store + online order view
LaravelMySQLRESTful APIsRead full case studyLuxury Commerce · Watch Retail
Automating a 3-day manual image backlog down to under 5 minutes for a US watch retailer
5 min
Photo to S3 (was 3 days)
80%
Cost reduction per image
PythonNode.jsAWS S3React.jsRead full case study
Technology
Tech stack for luxury retail CRM
Backend
- Laravel
- PHP
- MySQL
- RESTful APIs
Frontend
- React.js
- Tailwind CSS
Integrations
- POS systems
- E-commerce platforms
- Payment gateways
Infrastructure
- AWS
- Docker
- S3 for media
Reporting
- Staff dashboards
- Inventory analytics
- Commission reports
FAQ
Questions about luxury retail CRM development
Do you sell a ready-made watch retail CRM?
No. We build custom software. That means your CRM is built around your specific operation: your workflows, your stock types, your commission structure, your repair process. There is no product to license, no per-seat fee, and no module you cannot customise. We build it, you own it.
Can it handle both pre-owned and new stock?
Yes. We built exactly this for a UK-based luxury watch and jewellery retailer. The system manages new, pre-owned, and mint-condition pieces simultaneously, each with separate handling for sourcing, condition grading, pricing, and provenance tracking. A new piece and a pre-owned Rolex from a Tokyo auction have very different workflows, and the system handles both correctly.
Does it integrate with our website or POS?
Yes. We build integrations to your existing systems as part of the build. This typically includes your e-commerce platform for online orders, your POS for in-store sales, and payment gateways where applicable. The CRM becomes the single source of truth that everything else syncs with.
How long does a CRM build take?
Typically 12 to 20 weeks for a full system covering inventory, repairs, customer profiles, staff attribution, and reporting. Scope varies based on integrations required and how much existing data needs to be migrated. We give an accurate timeline after a proper scoping conversation, not before.
Do you understand watch and jewellery retail?
Yes, from real experience building a production system for a UK luxury retailer. We understand the difference between new, pre-owned, and mint-condition stock. We understand repair workflows from intake to collection. We understand staff attribution in a retail context, the difference between a floor sale and a client-initiated purchase. We understand auction sourcing, consignment, and the provenance chain. This is domain knowledge, not research.
Start your project
Ready to build your luxury retail CRM?
Tell us about your operation. We respond within 4 business hours.