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Why Generic CRMs Fail Luxury Watch and Jewelry Retailers
Luxury5 min read

Why Generic CRMs Fail Luxury Watch and Jewelry Retailers

Salesforce does not have a field for reference number. Here is why luxury watch and jewelry retail needs a purpose-built CRM — and what that CRM actually looks like.

Gaurang Ghinaiya

Gaurang Ghinaiya

May 16, 2026

The Luxury Retail Data Model: Why Generic CRMs Get the Hierarchy Wrong
Luxury4 min read

The Luxury Retail Data Model: Why Generic CRMs Get the Hierarchy Wrong

In luxury retail, the piece is primary — not the contact. Building a CRM around contacts who "have deals" produces the wrong data model from the first table. Here is what the correct hierarchy looks like and why it changes everything.

Gaurang Ghinaiya

Gaurang Ghinaiya

March 25, 2026

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