Topic
Customer Retention
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E-Commerce5 min read
Amazon and eBay Sellers Do Not Own Their Customers
When you sell on Amazon, you rent access to Amazon\'s customers. The platform owns the relationship. Here is what customer ownership actually requires — and how to build it
Gaurang Ghinaiya
May 5, 2026
E-Commerce4 min read
The Post-Sale Engineering Playbook: How to Turn First-Time Buyers into Repeat Customers
Most e-commerce engineering investment goes into the purchase funnel. The retention opportunity — the point after the first order where a one-time buyer either becomes a repeat customer or disappears — is almost always underdeveloped
Gaurang Ghinaiya
March 11, 2026
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