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Customer Retention

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Amazon and eBay Sellers Do Not Own Their Customers
Ecommerce Development5 min read

Amazon and eBay Sellers Do Not Own Their Customers

When you sell on Amazon, you're renting access to Amazon's customers. The platform owns the customer relationship. Here's what customer ownership really means and how to build it.

Gaurang Ghinaiya

Gaurang Ghinaiya

May 5, 2026

The Post-Sale Engineering Playbook: How to Turn First-Time Buyers into Repeat Customers
Ecommerce Development4 min read

The Post-Sale Engineering Playbook: How to Turn First-Time Buyers into Repeat Customers

Most e-commerce engineering investment goes into the purchase funnel. The retention opportunity, the point after the first order where a one-time buyer either becomes a repeat customer or disappears, is almost always underdeveloped.

Gaurang Ghinaiya

Gaurang Ghinaiya

March 11, 2026

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