Ecommerce Development
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Luxury E-commerce Development: Where the Standard Playbook Fails
Luxury D2C breaks standard e-commerce assumptions: no urgency banners, price-on-request, appointment funnels, and a CRM relationship behind every order.
Gaurang Ghinaiya
July 26, 2026
E-commerce Returns Automation: RMA Workflows That Scale Past Manual
Returns are 20-30% of apparel orders and most operations handle them in spreadsheets. RMA workflow engineering, fraud checks, and the data loop back to buying.
Gaurang Ghinaiya
July 25, 2026
Subscription E-commerce Billing: The Engineering Behind Recurring Revenue
Subscriptions turn every order into a long-running state machine. Billing states, dunning flows, card updater services, and the churn you can engineer away.
Gaurang Ghinaiya
July 24, 2026
E-commerce Search Engineering: Why the Search Box Decides Revenue
Shoppers who search convert at 2-3x the site average, and most search implementations fail them. Faceting, synonyms, ranking, and the build vs buy math.
Gaurang Ghinaiya
July 23, 2026
Headless Commerce Architecture: When Decoupling Actually Pays Off
Headless commerce is an architecture, not an upgrade. What decoupling the frontend actually buys, what it costs in engineering, and who should not do it.
Gaurang Ghinaiya
July 22, 2026
Why Salesforce Failed a Luxury Watch Retailer and What We Built Instead
A UK luxury watch and jewellery retailer tried every major CRM. None of them understood their business. Here is what we found when we replaced them with a purpose-built system, and what 30% year-on-year revenue growth actually looked like in practice.
Gaurang Ghinaiya
June 10, 2026
Engineering Post-Sale Customer Engagement: Retention Automation Without the Spam
Post-purchase sequences that convert are data-driven systems built on behavioral signals, purchase history, and product feedback loops, not emails written once and forgotten. This is the engineering behind retention systems that actually move the needle.
Gaurang Ghinaiya
May 15, 2026
How We Cut Product Image Costs by 80% for an E-commerce Seller Processing 1,500 Images Per Week
A UK-based e-commerce seller was spending three days and significant labour cost between photo shoot and live listing for every watch in their inventory. We built an automated image pipeline that reduced per-image cost by 80% and eliminated the backlog. Here is the architecture and what it actually cost to build
Gaurang Ghinaiya
May 6, 2026
Shopify Plus vs Custom Commerce: When You've Actually Outgrown the Platform
Shopify is an exceptional platform until it isn't. Here's how to diagnose when your e-commerce business has genuinely outgrown it and what building a custom commerce solution actually costs and delivers.
Gaurang Ghinaiya
April 29, 2026
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