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Why Salesforce Failed a Luxury Watch Retailer — and What We Built Instead
E-Commerce7 min read

Why Salesforce Failed a Luxury Watch Retailer — and What We Built Instead

A UK luxury watch and jewellery retailer tried every major CRM. None of them understood their business. Here is what we found when we replaced them with a purpose-built system, and what 30% year-on-year revenue growth actually looked like in practice.

Gaurang Ghinaiya

Gaurang Ghinaiya

June 10, 2026

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