Luxury Retail
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Luxury E-commerce Development: Where the Standard Playbook Fails
Luxury D2C breaks standard e-commerce assumptions: no urgency banners, price-on-request, appointment funnels, and a CRM relationship behind every order.
Gaurang Ghinaiya
July 26, 2026
Why Salesforce Failed a Luxury Watch Retailer and What We Built Instead
A UK luxury watch and jewellery retailer tried every major CRM. None of them understood their business. Here is what we found when we replaced them with a purpose-built system, and what 30% year-on-year revenue growth actually looked like in practice.
Gaurang Ghinaiya
June 10, 2026
The Luxury Retail CRM Data Model: Engineering Client Relationships at High-Value Scale
A luxury retail CRM is not a Salesforce configuration. The data model must capture relationship context, purchase history across products and categories, advisor-client attribution, and service events that would not exist in a standard e-commerce database.
Gaurang Ghinaiya
May 8, 2026
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