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Luxury Retail

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Why Salesforce Failed a Luxury Watch Retailer — and What We Built Instead
Software Engineering7 min read

Why Salesforce Failed a Luxury Watch Retailer — and What We Built Instead

A UK luxury watch and jewellery retailer tried every major CRM. None of them understood their business. Here is what we found when we replaced them with a purpose-built system, and what 30% year-on-year revenue growth actually looked like in practice.

Gaurang Ghinaiya

Gaurang Ghinaiya

June 10, 2026

The Luxury Retail CRM Data Model: Engineering Client Relationships at High-Value Scale
Software Engineering8 min read

The Luxury Retail CRM Data Model: Engineering Client Relationships at High-Value Scale

A luxury retail CRM is not a Salesforce configuration. The data model must capture relationship context, purchase history across products and categories, advisor-client attribution, and service events that would not exist in a standard e-commerce database.

Gaurang Ghinaiya

Gaurang Ghinaiya

May 8, 2026

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