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Luxury Crm
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Luxury Crm6 min read
Why Generic CRMs Fail Luxury Watch and Jewelry Retailers
Salesforce doesn't have a dedicated field for a reference number. Here's why luxury watch and jewelry retailers need a purpose-built CRM and what that CRM actually looks like.
Gaurang Ghinaiya
May 16, 2026

Software Engineering4 min read
The Luxury Retail Data Model: Why Generic CRMs Get the Hierarchy Wrong
In luxury retail, the piece is primary, not the contact. Building a CRM around contacts who have deals produces the wrong data model from the very beginning. Here's what the correct hierarchy looks like and why it changes everything.
Gaurang Ghinaiya
March 25, 2026
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